Developer of popular titles such as Clash of Clans: Royal War and Bleach Soul Rising
Kunlun Wanwei is a leading internet group comprised of multiple businesses and subsidiaries globally. Their mobile game division, GameArk, develops popular titles such as Clash of Clans: Royal War and hit international mobile games, like Bleach Soul Rising.
The Challenge:
As Kunlun geared up for the Japan launch of their highly anticipated new title, Bleach Soul Rising, they developed a comprehensive multi-channel campaign strategy to help build buzz and attract new installs.
In order to reach their widest possible audience, the Kunlun team also opted to run one all-new channel in their mix – TikTok. To be successful on the new channel and new app launch, they would need to scale up quickly and affordably, with a focus on install volume and quality.
The Solution:
After using Bidalgo’s platform across other channels, Kunlun leveraged Bidalgo to scale their campaigns on TikTok. Referencing the Creative Center, the team could seamlessly identify their top-performing creative assets across channels and use those findings to inform a creative that would set up their TikTok campaigns for success.
They also utilized the platform to pull key optimization and ROI insights, including:
- Asset-level data across campaigns and ad accounts enabled them to easily optimize and maximize creative ROI on TikTok.
- Comparing channel performance and ROIs helped streamline critical decisions about budget allocation in order to increase efficiency and scale.
The Results:
- More than 10,000 quality users acquired on TikTok within the first week of app launch
- CPIs 8% below average
- Successfully engaged a coveted new demographic with ROAS comparable to some of the biggest and most saturated social channels
