Leading US mobile game studio that specializes in RPG-style mobile games.
PerBlue Entertainment is the independent mobile games studio behind hit titles like Disney Heroes and Portal Quest. Their free-to-play games are enjoyed by more than one million people around the world every day.
PerBlue faced two core challenges in their user acquisition strategy: multi-channel campaign management efficiency and creative performance optimization.
Because the team was spending up to 90% of their time each week just trying to manage their Facebook and Google campaigns manually, they needed a better way to scale their activity across channels while saving time and increasing ROI.
Using the Bidalgo platform to streamline their daily campaign management processes and derive deeper creative performance insights, PerBlue was able to cut their campaign management time in half. With one unified place to visualize, analyze and run their paid marketing they could significantly improve their efficiency and overall performance across channels.
With all that extra time and insight, the team was able to focus on making smarter big picture decisions around budget allocation and creative strategy to bring their activity to the next level.