Mobile app developer behind hit franchises like Jurassic World and How to Train Your Dragon
Mobile app developer behind hit franchises like Jurassic World and How to Train Your Dragon.
Ludia is one of Canada’s leading mobile game companies. Their high-quality portfolio includes original games based on internationally recognized brands, such as Jurassic World™: Alive, Dungeons & Dragons™, Teenage Mutant Ninja Turtles: Legends, and many more.
Ludia sought a better way to manage their marketing campaigns across channels. Their main focus was on improving campaign and creative performance, as well as making sense of their vast sets of multi-source data.
The team leveraged the Bidalgo platform to generate seamless reporting based on aggregated channel and MMP data. By analyzing these reports and taking action from them directly, the team was able to ensure their spend was well-optimized across channels, audiences, and devices – from activity-wide down to a single asset.
They also relied on Bidalgo’s creative analysis suite to enhance their creative testing strategy and gain a deeper understanding of what was working and why. By generating learnings more efficiently, they were able to detect key risks and opportunities without sacrificing ROI.