Developer of world hit casual game "Merge Dragons".
Fast growing London based mobile entertainment studio Gram Games, who develop some of the markets richest and most visually impressive IAP games, was looking to overcome creative optimization challenges and scale performance across Google App Campaigns for its top rated global game ‘Merge Dragons!’.
Gram Games recognized the importance of its creative assets to bring in valuable users. After using Bidalgo’s platform for other major marketing channels, Gram Games started using Bidalgo to take stronger control over Google App Campaigns .
By working with Bidalgo’s multi-channel platform for App Campaigns, Gram Games could swiftly introduce new creatives across all Google UAC properties and accurately analyze all performance in detail with clear multi-channel macro vision. With Bidalgo in place, Gram Games could better leverage Google App Campaigns with advanced capabilities including asset optimization dashboards and simplified breakdown of Google channel by network.
Within a few months of using Bidalgo for their Google campaigns, Gram Games witnessed:
- ↑ 100% Installs
- ↑ 74% D7 ROAS
- ↑ 79% Payers Rate
- X3 Global Coverage