Gamegos is a popular mobile games developer based in Turkey, with over 15 years of experience and multiple successful worldwide brands such as CafeLand and Manor Cafe.
For their popular Manor Cafe app, Gamegos understood that meaningful improvement in performance could be achieved through better ad creative. It then needed to understand what works and what doesn’t in their existing assets, in order to produce insight-based concepts with higher performance potential.
Gamegos decided to utilize Bidalgo’s platform and creative services, specifically Creative Audit, and Creative Production, to create data-driven creative assets.
To establish a framework for insight collection, Gamegos’ own creatives were labeled using Bidalgo’s platform. This enabled Bidalgo’s specialists to discover which creative elements, rather than whole creatives, were associated with the highest performance.
Using insights from the analysis of existing creatives, Bidalgo’s specialists began to produce creative assets that incorporated all the most historically successful elements into new high-level concepts with numerous iterations.
- 14.6% higher IPM
- 76.3% higher conversion rate
- 121.6% increase to Day-7 ROAS