The world’s first interactive luxury styling game
DREST is the world’s first luxury convergence platform with gamification, ecommerce, creative personalised content, community and philanthropy at its core. State of the art technology combined with a luxury fashion and shopping experience incentivizes users to discover, create, share and play daily content challenges inspired by real-time global fashion and lifestyle news.
DREST is currently still in its testing period and gearing up for the full commercial app launch. To maximize the efficiency of the launch phase, DREST’s User Acquisition team has to be ready with the best possible creative ingredients. While not always representative of a large-scale launch, this period can be an excellent opportunity for creative testing, allowing DREST to bring in new users and scale the app while optimizing its creative processes and ideation, zeroing in on what the target customer wants to see.
DREST produces its creative assets in-house and uses the Bidalgo Fully-Managed Service to manage its activity. Our specialists have developed an efficient creative testing strategy for DREST, designed to ensure that the best creative concepts are recognized as such and can be iterated on in preparation for launch.
For this task, our team used the unparalleled creative and campaign management analysis capabilities built into the Bidalgo Creative Center. Launched recently, this suite of cutting-edge, creative-centric tools helps them quickly ascertain the potential of each creative asset, without allocating massive budgets to the testing process.
Creative rank helped our team easily see each creative asset’s level of performance from a unified interface. Over-time creative analysis enabled the DREST team to discover the earliest signs of creative fatigue. Using our multi-source performance analysis made the task of monitoring campaign performance and analyzing its results through the prism of KPIs set by the client easier and more accessible.
40% CTR increase
37.5% CR increase
37% Install Rate increase
69.7% CPI reduction