Optimizing Your Facebook Campaigns on iOS 14.5+

By Team Bidalgo

Following the leap in iOS 14.6 adoption over the past few weeks, marketers can no longer just ignore Apple’s AppTrackingTransparency framework. The majority of the users in most markets have already updated to ATT-enabled iOS versions, shifting available inventory towards SKAdNetwork attribution. It’s time to continue testing campaign optimization with limited reliance on user identifiers and gaining confidence in your ability to optimize based on available KPIs.

So, following the release of our Playbook on iOS 14+ Facebook Campaign & Creative Testing  (and by popular demand), we are happy to share with you the video version of our guide.

Hear from our very own Lesley Walker, Performance Marketing team lead here at Bidalgo, how to plan your campaigns going forward without relying on user identifiers, and how to create a framework that will help you test and scale your campaigns with confidence.

 

Published on July 16, 2021
Written by
Team Bidalgo

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