User-level data is dying. Luckily there’s a better way to optimize with privacy and performance in mind – and unlike user identifiers, this one’s not going anywhere.
The end of user-level data is already a reality on iOS and looms on the horizon for other platforms too. But that doesn’t spell the end of performance tracking and campaign optimization. Far from it!
With privacy at the forefront and fewer manual controls for bidding and targeting, the role of ad creative is more important than ever. Almost every marketer has access to hordes of creative-level data already – they just lack the right strategy to make sense of it and put it to use. That’s where we come in.
What you’ll learn:
- What does creative-level data really have to offer?
- Best practices for developing a creative-based data model
- Making sense of creative insights
- Elevating your creative strategy and asset production