There’s no shortage of new content on the topic of Apple’s new privacy guidelines for developers, even as the implementation of said guidelines is delayed into early 2021. And indeed, the implications for marketers who currently rely on IDFA and other tracking methods to optimize campaigns cannot be overstated.
But aside from talking about the future, it’s also important to talk about the present, chiefly because there are things marketers can do today to be better prepared for tomorrow. Inaction based on the notion that everyone will have to turn over a new page when seamless collection of IDFAs goes away is not only wrong; it’s dangerous. There absolutely will be marketers who will take advantage of this change to try and gain an edge.
How will they do it? By being prepared, in terms of both technology and workflows, to make the most out of post-IDFA world. Tasks that are being set up right now for the next few development sprints, and tests that are being fleshed out by marketing and BI departments, will be the springboard that catapults some marketers ahead when the day comes.
This exact topic was in the center of our latest webinar, in which our Head of Media, Doron Wagner, and CTO, Niv Yemini discussed these next few critical months. The webinar focused on both technology and media sides of the marketing equation to help marketers see the full picture, understand who the relevant stakeholders are, and plan ahead.
In this webinar, you can learn more about:
- SKAdNetwork and how it operates, as well as its limitations.
- Testing strategies for the months of having access to both SKAdNetwork and deterministic data.
- What to do when Apple flips the switch on its new privacy framework.
The webinar also addresses head-on some of the more contentious topics in this area, such as IDFA collection after the change, the viability of digital fingerprinting, and more.
For a limited time, we are also extending our webinar offer of a free 1-on-1 consultation with a Bidalgo sales engineer who will help you create a personalized plan for dealing with the change to tracking in iOS.