Maintaining User Acquisition Continuity with Bidalgo

By Team Bidalgo

For many online marketers around the world, remote work is no longer optional—it’s a fact of life. Instead of sharing the office with other team members, they are now relegated to instant messaging apps and blurry video feeds. Cross-pollination of ideas is more difficult, getting answers to your questions is not just a matter of taking a few steps, and home life can always interfere (and often does) with your work.

Thankfully, we live in the era of connectivity, and while some are just now getting used to working from home, others have been successfully doing this for years. The tools are out there, the workflows have been tested, it’s all a matter of being able to utilize them. And the opportunities? They are out there as well. People consume online marketing more than ever.

At Bidalgo, our platform was built from the ground up with distributed teams in mind. A user acquisition platform built by UA managers, we designed it to streamline cross-team workflows, reports and analysis capabilities because that’s what we needed on a daily basis. Today, we see that for some of our clients the work continues as if the world outside isn’t dealing with an unprecedented situation.

For those of our clients who are affected, and online marketers currently looking for a solution that supports remote teamwork around all facets of user acquisition—from design of creative assets to multi-channel management and advanced reporting—here’s a short primer.

And before we dive in: stay safe, stay healthy.

Designer-UA Manager collaboration Through Bidalgo Creative Tools

The most important part of a successful campaign is arguably its creative assets. After all, even if you have the best targeting and the most efficient optimization, it’s the creative that ultimately causes the user to click (or not). But unless you operate a team of ua-managing-designers, this is the one field in which user acquisition requires constant collaboration between two teams. And now, they can’t even be in the same room together.

The Bidalgo Creative Center can help bridge that gap, using a set of unique tools. It helps UA managers understand the impact of each creative asset in their arsenal, and share this knowledge with their creative teams using actionable reports on successful colors. For creative teams, it makes the task of understanding what UA managers need and replicating past successes much easier, even when they’re working from home.

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Hands-free Campaign Management Using AI automation

We didn’t build our AI Automation with a pandemic in mind, but it sure does come handy when you’re stuck at home and have to juggle many tasks at all times. Simply put, our mature algorithms can automate some of the experimentation a UA manager would do.

Want to test new media tools? Explore opportunities in new countries? Adjust the audience a campaign sees? Our AI can do that without you having to monitor it constantly. And it’s fully operational, with a proven track record of success.

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All the Data at Everyone’s Fingertips

One of the main features we provide to online marketers is the ability to view all of their marketing data at one place, whether it’s from the advertising channel, measurement platform or BI. And it’s not just data that we’re showing, but your KPIs as well.

During these times, when it’s more important than ever to have the entire team aligned, these dashboards can help ensure that everyone sees what’s going on across the board. Teams can import their KPIs, overlay them using our over-time graph, create custom dashboards and time email reports with the insights they care about.

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Published on March 24, 2020
Written by
Team Bidalgo

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