- Ad Analytics
- Creative
6 Issues You’ll Face When IDFA Goes Away, And How to Cope With Them
The ability to optimize marketing campaigns with user-level data is on its way out. Here’s what you should do about this.
- Automation
- Bidalgo Updates
Product Update: Bidalgo Adds Full Support for Facebook Automated App Ads (AAA)
We’re proud to announce that Bidalgo is one of the first platforms to support Facebook’s Automated App Ads (AAA) API. Bidalgo clients are now able to create new AAA ads, copy ads and ad sets, and reuse existing ads.
- Campaign Optimization
- Ad Analytics
From Performance Data to Actionable Insights on Apple Search Ads
How existing performance data and openly available information can help you get actionable insights about improving your Apple Search Ads performance.
- Ad Analytics
- Creative
If You’re Not Testing SKAdNetwork Right Now, Your Activity Is at Risk
If you’re not testing SKAdNetwork while you still have access to IDFA data, you’re missing the one opportunity to get ready for the biggest change to user acquisition in years
- Bidalgo Updates
G2 Winter Report: Bidalgo Ranks as High Performer & Momentum Leader
We’re excited to share that Bidalgo has ranked as a fan favorite product across the board, with 6 different badges for our industry-leading solutions
- Campaign Optimization
‘Tis The Season for App Marketing: Holiday Opportunities
The holiday season 2020 is unlike any other in the online era. Earlier shipping dates for retailers open new opportunities which app marketers must be aware of. Here are some important, cheerful tips
- Ad Analytics
- Creative
Recognizing Creative Fatigue Early Is Important. Here’s How You Should Do It
Avoiding creative fatigue is impossible, but that doesn’t mean you should ignore it. Investing in the right tools and workflows can make dealing with it easier and less costly.
- Automation
- Creative
How to Beat the Competition in a Click-and-Forget Automation World
Getting ahead of the competition in an environment with click-and-forget automation isn’t easy, but can be done if you focus on optimizing and analyzing ad creative
- Ad Analytics
- Creative
How to Conduct Cross-Channel Creative Analysis in A Data-Driven World
How assuming a creative-centric approach can help you optimize creative assets across channels in a scalable manner
- Campaign Optimization
- Ad Analytics
Apple Clarifies Tracking Policy: What’s Next
Apple’s new FAQ on IDFA collection makes it clear that their goal is transparency in every ad tracking-related data transaction. Time to start preparing now
- Campaign Optimization
- Ad Analytics
Preparing For a Post-IDFA World: How To Get Started
With the changes in IDFA policy being delayed until 2021, there are things smart marketers can do today to be better prepared for tomorrow – in terms of both technology and workflows, to make the most out of post-IDFA world
- Creative
Creativity to Performance: The Basics of KPI-Driven Creative Testing
Creative testing is more important than ever, but what do we actually test when we “test ad creative”? Get a few tips and ideas on how to conduct creative testing efficiently and effectively