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Bidalgo’s new data reflection helps marketers make better decisions in a shorter time by showing them where each piece of data comes from

A month after the release of iOS 14.5, its full impact on online marketing is still unclear, but a few data-driven actionable insights have emerged

The ability to optimize marketing campaigns with user-level data is on its way out. Here’s what you should do about this.

Creative optimization begins with insights, and there’s no better, more data-driven way of generating actionable insights than a combination of creative tagging and performance analysis

Google Ads SKAdNetwork install events are now available inside Bidalgo. The platform supports events from all major publishers

iOS 14.5 is here, and to make the most of it as a marketer you’ll need a platform that can give you an edge without user-level data

If you’re not testing SKAdNetwork while you still have access to IDFA data, you’re missing the one opportunity to get ready for the biggest change to user acquisition in years

Avoiding creative fatigue is impossible, but that doesn’t mean you should ignore it. Investing in the right tools and workflows can make dealing with it easier and less costly.