• Campaign Optimization

‘Tis The Season for App Marketing: Holiday Opportunities

The holiday season 2020 is unlike any other in the online era. Earlier shipping dates for retailers open new opportunities which app marketers must be aware of. Here are some important, cheerful tips

By Insights Team
  • Campaign Optimization
  • Ad Analytics

Apple Clarifies Tracking Policy: What’s Next

Apple’s new FAQ on IDFA collection makes it clear that their goal is transparency in every ad tracking-related data transaction. Time to start preparing now

By Team Bidalgo
  • Campaign Optimization
  • Ad Analytics

Preparing For a Post-IDFA World: How To Get Started

With the changes in IDFA policy being delayed until 2021, there are things smart marketers can do today to be better prepared for tomorrow – in terms of both technology and workflows, to make the most out of post-IDFA world

By Team Bidalgo
  • Campaign Optimization
  • Creative

Making The Most of Apple’s IDFA Policy Delay

How should marketers target iOS users after the implementation of “permission to track”? We have some recommendations and questions you should be asking yourself

By Doron Wagner

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