- Ad Analytics
- Creative
Bidalgo Adds Data Reflection to Help Marketers Establish Sources of Truth
Bidalgo’s new data reflection helps marketers make better decisions in a shorter time by showing them where each piece of data comes from
- Ad Analytics
- Creative
The Eye of The Hurricane: Actionable Insights for Marketers from iOS 14.5 Adoption Data
A month after the release of iOS 14.5, its full impact on online marketing is still unclear, but a few data-driven actionable insights have emerged
- Ad Analytics
- Creative
6 Issues You’ll Face When IDFA Goes Away, And How to Cope With Them
The ability to optimize marketing campaigns with user-level data is on its way out. Here’s what you should do about this.
- Campaign Optimization
- Creative
Video: Optimizing Your Facebook Campaigns on iOS 14.5+
Watch Now: How to test and optimize your Facebook campaigns with limited reliance on user identifiers and gaining confidence in your ability to optimize based on available KPIs
- Ad Analytics
- Creative
Bidalgo Supports SKAdNetwork Installs on Google Ads
Google Ads SKAdNetwork install events are now available inside Bidalgo. The platform supports events from all major publishers
- Ad Analytics
- Creative
iOS 14.5 Is Here and Bidalgo Can Help You Make the Most Of It
iOS 14.5 is here, and to make the most of it as a marketer you’ll need a platform that can give you an edge without user-level data
- Ad Analytics
- Creative
If You’re Not Testing SKAdNetwork Right Now, Your Activity Is at Risk
If you’re not testing SKAdNetwork while you still have access to IDFA data, you’re missing the one opportunity to get ready for the biggest change to user acquisition in years
- Bidalgo Updates
G2 Winter Report: Bidalgo Ranks as High Performer & Momentum Leader
We’re excited to share that Bidalgo has ranked as a fan favorite product across the board, with 6 different badges for our industry-leading solutions
- Campaign Optimization
‘Tis The Season for App Marketing: Holiday Opportunities
The holiday season 2020 is unlike any other in the online era. Earlier shipping dates for retailers open new opportunities which app marketers must be aware of. Here are some important, cheerful tips
- Ad Analytics
- Creative
Recognizing Creative Fatigue Early Is Important. Here’s How You Should Do It
Avoiding creative fatigue is impossible, but that doesn’t mean you should ignore it. Investing in the right tools and workflows can make dealing with it easier and less costly.
- Automation
- Creative
How to Beat the Competition in a Click-and-Forget Automation World
Getting ahead of the competition in an environment with click-and-forget automation isn’t easy, but can be done if you focus on optimizing and analyzing ad creative
- Ad Analytics
- Creative
How to Conduct Cross-Channel Creative Analysis in A Data-Driven World
How assuming a creative-centric approach can help you optimize creative assets across channels in a scalable manner